AmplifyIQ

Branding / Design / Digital

PROJECT

AmplifyIQ helps brands, agencies and media companies connect with exclusive, verified audiences across all channels and devices with seamless data targeting integrations combined with robust insights and measurement solutions. That is what they told us anyway. We were tasked with branding this complex, technology driven endeavor so that it would compliment Signal and still be approachable for a variety of audiences.

RESULT

With the clean, corporate but very friendly Signal brand as a starting point we dove in head first. Utilizing a strong word-mark that integrated an emphasis on the ‘IQ’ icon and a series of trend/security ‘wave’ patterns, we established the foundation of the brand. From there we created simple, clean information graphics and illustrations to showcase complex information and make it more easily digestible to a wide range of audiences. Discover more at amplifyiq.co.