Baker • Bill Sofield

Creative Direction / Design / Digital / Print
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PROJECT

Baker not only has uncompromising quality in furniture but also offers an unparalleled selection of fabric designs. Baker tasked us with the complete launch of the new Bill Sofield fabric collection.

RESULT

We created the theme of ‘Beauty You Can Feel’ and designed a fabric fan catalog, complete with die-cut chair silhouette, to showcase each fabric. Promotional elements, digital and print, featured the beautiful details and textures of the flawless fabric.

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