Baker • Fall Sale

Creative Direction / Design / Digital


Baker Furniture represents old world craftsmanship, attention to detail and a classic sensibility of design that effortlessly marries form and function. For Baker’s Fall Sale promotion we were tasked with embodying these principles in a new and unique manner. The promotion would need to extend across a plethora of print collateral, signage and digital promotions.

A big thank you to INDO!


We drew inspiration from the elegant and bountiful foliage of the fall season, and embodied elegance and sophistication by choosing to feature the furniture in the midst of a wind swept, handmade origami-like leaf installation. We brought on the lovely ladies of INDO for the production and installation as each individual leaf was hand folded and coordinated by color — as to have tones of color that shade into each other, graduating from light to dark — and after a fun yet rigorous photo-shoot, the concept came to life.

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