Medicus Corda

Branding / Design / Digital

 

PROJECT

Medicus Corda is a Canada-based electronic medical records company that utilizes an advanced application & treatment room software to streamline the way doctors handle medical records. We were tasked with refining the identity system, stationary, print collateral and fully optimized website. Given the serious nature of the electronic medical records industry, we were to asked by the client for the brand remain secure & safe without become too stuffy and impersonal.

RESULT

To achieve these requests, we established familiarity with the traditional light/dark medical blue color palette and integrated bright orange color, illustrated diagrams and iconography to give the brand personality. Print components of the branding feature traditional touch-points like rubber stamps and embossed seals for secure official documents.