Mi Adidas

Illustration / packaging


For the Adidas ‘mi adidas’ ​line of customizable footwear 3 intricate shoe graphics were commissioned to show the concept of personality and individuality. For all 3 shoes illustrations the client requested that each item was drawn separately, so there was a lot of flexibility with usage.

Art Direction: ​Colleen Malmberg


The shoes were illustrated composed of many, many everyday items (and some not-so-everyday) to represent the uniqueness of the people that wear them. Originally intended to be used for apparel, the line-work of these graphics was also used as box sleeves for shoe packaging in the Asia & European markets.

miadidas_2 miadidas_3 miadidas_4 miadidas_6 miadidas_7 miadidas_8 miadidas_9