Category: Branding

14
Feb

Edward Wormley

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04
May

ROTI

Make & Co. Artful Creative Design Company Chicago - ROTI

PROJECT

Roti Modern Mediterranean has one purpose and that is to serve Food That Loves You Back. So when they decided to update and modernize their brand, the came to the right people. Roti wanted to create an image that could embody that mission and visually represent their brand in a beautiful way. They asked us to create a brand illustration that would be used as a large-scale, in-store artwork installation at numerous locations across the country.

Leadership: Carl Segal & AD: Kristen Caston

RESULT

24 Roti locations — throughout the Chicagoland, New York, Virginia, and Washington D.C. areas — were adorned with the brand illustration mural work, in a variety of wall surfaces and materials. The final brand illustration showcases a plethora of rich vegetables, olive oil, wholesome grains, lean proteins and many other delectable ingredients from their delightful cuisine. Equally beautiful and delicious. Lunch anyone?

Vinyl installations by Graphic Alliance.


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14
Feb

Healthy School Campaign

Make & Co. Program Branding and Design Chicago - Healthy School Campaign

PROJECT

Healthy Schools Campaign works to ensure that schools can provide students with healthy environments, nutritious food, opportunities for physical activity and experiences that support lifelong healthy habits. With robust and engaging programs like Space to Grow and Parents United, to the thrilling competition of Cooking Up Change, HSC is empowering the youth of Chicago and nationwide. We were fortunate enough to be able to lend our design hand.

HealthySchoolsCampaign.org

RESULT

Working with HSC over the years has included a wide variety of projects; a large series of education-oriented illustrated signage for a slew of schoolyards around Chicago, refreshing some of the program branding with fun pattern designs and even designing the annual schoolyard report. Oh, and tote bags for books! We are grateful for the opportunity to do our small part in advocating for future generations.

Creative Direction: Anne Moertel

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02
Feb

AmplifyIQ

PROJECT

AmplifyIQ helps brands, agencies and media companies connect with exclusive, verified audiences across all channels and devices with seamless data targeting integrations combined with robust insights and measurement solutions. That is what they told us anyway. We were tasked with branding this complex, technology driven endeavor so that it would compliment Signal and still be approachable for a variety of audiences.

RESULT

With the clean, corporate but very friendly Signal brand as a starting point we created a complete branding and identity design system for the new brand. Utilizing a strong word-mark logo that integrated an emphasis on the ‘IQ’ icon and a series of trend/security ‘wave’ patterns, we established the foundation of the brand. From there we created simple, clean information graphics and illustrations to showcase complex information and make it more easily digestible to a wide range of audiences. Discover more at amplifyiq.co.

 

 

29
Apr

North Clybourn Group

NCGImages

PROJECT

North Clybourn Group, Chicago’s leading real estate authority, has been at the top of the industry for decades. After giving their Bucktown office a beautiful face-lift they soon realized the NCG brand itself was in much need of attention. Steve Somogyi did such a great job with the office re-design he was asked to facilitate the rebrand and he brought us on to make it happen. We were tasked with the challenge of defining the NCG brand strategy and overhauling the visual identity system.

NCG Office Interior: Wittefini

RESULT

After tearing the NCG brand down to the studs and defining specific brand pillars, we rebuilt the strategy to reflect the years of all encompassing know-how and authentic confidence that NCG exudes. From there it was a matter of bringing everything back to life with a reconstructed visual identity that utilizes the spirt of years past yet with a modern, eclectic personality. When it comes to real estate in Chicago, North Clybourn Group is the place you’ve been looking for.

Item + Vignette Photography: Nick Murway


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