Category: Branding

14
Feb

Healthy School Campaign

PROJECT

Healthy Schools Campaign works to ensure that schools can provide students with healthy environments, nutritious food, opportunities for physical activity and experiences that support lifelong healthy habits. With robust and engaging programs like Space to Grow and Parents United, to the thrilling competition of Cooking Up Change, HSC is empowering the youth of Chicago and nationwide. We were fortunate enough to be able to lend our design hand.

HealthySchoolsCampaign.org

RESULT

Working with HSC over the years has included a wide variety of projects; a large series of education-oriented illustrated signage for a slew of schoolyards around Chicago, refreshing some of the program branding with fun pattern designs and even designing the annual schoolyard report. Oh, and tote bags for books! We are grateful for the opportunity to do our small part in advocating for future generations.

Creative Direction: Anne Moertel

 

02
Feb

AmplifyIQ

PROJECT

AmplifyIQ helps brands, agencies and media companies connect with exclusive, verified audiences across all channels and devices with seamless data targeting integrations combined with robust insights and measurement solutions. That is what they told us anyway. We were tasked with branding this complex, technology driven endeavor so that it would compliment Signal and still be approachable for a variety of audiences.

RESULT

With the clean, corporate but very friendly Signal brand as a starting point we dove in head first. Utilizing a strong word-mark that integrated an emphasis on the ‘IQ’ icon and a series of trend/security ‘wave’ patterns, we established the foundation of the brand. From there we created simple, clean information graphics and illustrations to showcase complex information and make it more easily digestible to a wide range of audiences. Discover more at amplifyiq.co.

 

 

29
Apr

North Clybourn Group

NCGImages

PROJECT

North Clybourn Group, Chicago’s leading real estate authority, has been at the top of the industry for decades. After giving their Bucktown office a beautiful face-lift they soon realized the NCG brand itself was in much need of attention. Steve Somogyi did such a great job with the office re-design he was asked to facilitate the rebrand and he brought us on to make it happen. We were tasked with the challenge of defining the NCG brand strategy and overhauling the visual identity system.

NCG Office Interior: Wittefini

RESULT

After tearing the NCG brand down to the studs and defining specific brand pillars, we rebuilt the strategy to reflect the years of all encompassing know-how and authentic confidence that NCG exudes. From there it was a matter of bringing everything back to life with a reconstructed visual identity that utilizes the spirt of years past yet with a modern, eclectic personality. When it comes to real estate in Chicago, North Clybourn Group is the place you’ve been looking for.

Item + Vignette Photography: Nick Murway


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23
Oct

European Cellars

EC_Images

PROJECT

Eric Solomon founded European Cellars in 1989 and over the past two decades established himself as one of the premier importers of French and Spanish wines. In the early years a famous wine reviewer began terming Eric’s wines “an Eric Solomon selection,” subsequently relegating the name European Cellars somewhat to the sidelines. However this transition was never fully implemented and a bit of brand confusion crept in. After adding an additional portfolio, Jon-David Headrick Selections, to European Cellars there was a much need identity restructuring. We were tasked with clarifying the visual identity of EC, as well as differentiating the 2 ‘selections’ sub-brands.

RESULT

One of the main reasons Eric chose to work with MAKE was because we integrate a tactical approach to the identity design process. He wanted to see how the logo was created and for it to have a certain tangibility. We tapped into a plethora of analog techniques, including pen & ink calligraphy, textured paper collage and experimented with lots of printing-making. Eventually the woodcut stamp concept was selected, as Eric’s official stamp-of-approval on every bottle. The stamp was paired with a sophisticated, yet subtle word-mark and utilized a strong typographic approach to complete visual identity system.


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13
Aug