Category: Branding




Roti Modern Mediterranean has one purpose and that is to serve Food That Loves You Back. So when they decided to update and modernize their brand, the came to the right people. Roti wanted to create an image that could embody that mission and visually represent their brand in a beautiful way. They asked us to create a brand illustration that would be used as a large-scale, in-store artwork installation at numerous locations across the country.

Leadership: Carl Segal & AD: Kristen Caston


24 Roti locations — throughout the Chicagoland, New York, Virginia, and Washington D.C. areas — were adorned with the brand illustration mural work, in a variety of wall surfaces and materials. The final brand illustration showcases a plethora of rich vegetables, olive oil, wholesome grains, lean proteins and many other delectable ingredients from their delightful cuisine. Equally beautiful and delicious. Lunch anyone?

Vinyl installations by Graphic Alliance.



Healthy School Campaign


Healthy Schools Campaign works to ensure that schools can provide students with healthy environments, nutritious food, opportunities for physical activity and experiences that support lifelong healthy habits. With robust and engaging programs like Space to Grow and Parents United, to the thrilling competition of Cooking Up Change, HSC is empowering the youth of Chicago and nationwide. We were fortunate enough to be able to lend our design hand.


Working with HSC over the years has included a wide variety of projects; a large series of education-oriented illustrated signage for a slew of schoolyards around Chicago, refreshing some of the program branding with fun pattern designs and even designing the annual schoolyard report. Oh, and tote bags for books! We are grateful for the opportunity to do our small part in advocating for future generations.

Creative Direction: Anne Moertel





AmplifyIQ helps brands, agencies and media companies connect with exclusive, verified audiences across all channels and devices with seamless data targeting integrations combined with robust insights and measurement solutions. That is what they told us anyway. We were tasked with branding this complex, technology driven endeavor so that it would compliment Signal and still be approachable for a variety of audiences.


With the clean, corporate but very friendly Signal brand as a starting point we dove in head first. Utilizing a strong word-mark that integrated an emphasis on the ‘IQ’ icon and a series of trend/security ‘wave’ patterns, we established the foundation of the brand. From there we created simple, clean information graphics and illustrations to showcase complex information and make it more easily digestible to a wide range of audiences. Discover more at




North Clybourn Group



North Clybourn Group, Chicago’s leading real estate authority, has been at the top of the industry for decades. After giving their Bucktown office a beautiful face-lift they soon realized the NCG brand itself was in much need of attention. Steve Somogyi did such a great job with the office re-design he was asked to facilitate the rebrand and he brought us on to make it happen. We were tasked with the challenge of defining the NCG brand strategy and overhauling the visual identity system.

NCG Office Interior: Wittefini


After tearing the NCG brand down to the studs and defining specific brand pillars, we rebuilt the strategy to reflect the years of all encompassing know-how and authentic confidence that NCG exudes. From there it was a matter of bringing everything back to life with a reconstructed visual identity that utilizes the spirt of years past yet with a modern, eclectic personality. When it comes to real estate in Chicago, North Clybourn Group is the place you’ve been looking for.

Item + Vignette Photography: Nick Murway


NCGImages4 NCGImages5 NCGImages6 NCGImages7 NCGImages8 NCGImages9 NCGImages10 NCGImages11 NCGImages12 NCGImages13 NCGImages14 NCGImages15 NCGImages3 NCGImages16 NCGImages17 NCGImages19 NCGImages20 NCGImages21 NCGImages22 NCGImages23 NCGImages24 NCGImages25 NCGImages26 NCGImages27 NCGImages28

European Cellars



Eric Solomon founded European Cellars in 1989 and over the past two decades established himself as one of the premier importers of French and Spanish wines. In the early years a famous wine reviewer began terming Eric’s wines “an Eric Solomon selection,” subsequently relegating the name European Cellars somewhat to the sidelines. However this transition was never fully implemented and a bit of brand confusion crept in. After adding an additional portfolio, Jon-David Headrick Selections, to European Cellars there was a much need identity restructuring. We were tasked with clarifying the visual identity of EC, as well as differentiating the 2 ‘selections’ sub-brands.


One of the main reasons Eric chose to work with MAKE was because we integrate a tactical approach to the identity design process. He wanted to see how the logo was created and for it to have a certain tangibility. We tapped into a plethora of analog techniques, including pen & ink calligraphy, textured paper collage and experimented with lots of printing-making. Eventually the woodcut stamp concept was selected, as Eric’s official stamp-of-approval on every bottle. The stamp was paired with a sophisticated, yet subtle word-mark and utilized a strong typographic approach to complete visual identity system.


EC_Images12 EC_Images3 EC_Images4 EC_Images6 EC_Images5 EC_Images13 EC_Images14 EC_Images11 EC_Images7 EC_Images8 EC_Images62 EC_Images10 EC_Images15 EC_Images9 EC_Images20 EC_Images202