Category: Digital

02
Feb

AmplifyIQ

PROJECT

AmplifyIQ helps brands, agencies and media companies connect with exclusive, verified audiences across all channels and devices with seamless data targeting integrations combined with robust insights and measurement solutions. That is what they told us anyway. We were tasked with branding this complex, technology driven endeavor so that it would compliment Signal and still be approachable for a variety of audiences.

RESULT

With the clean, corporate but very friendly Signal brand as a starting point we dove in head first. Utilizing a strong word-mark that integrated an emphasis on the ‘IQ’ icon and a series of trend/security ‘wave’ patterns, we established the foundation of the brand. From there we created simple, clean information graphics and illustrations to showcase complex information and make it more easily digestible to a wide range of audiences. Discover more at amplifyiq.co.

 

 

19
Jan

Laura Kirar Launch

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PROJECT

World-renown designer Laura Kirar launches a new collection with Baker Furniture. Kirar is an observer, explorer, and collector and curates these influences into her design. Through the mixing of materials, objects, patterns, eras and textures, her inspiration comes from being fascinated by the world around her. The unexpected blending of all kinds of beautiful discoveries. Our objective was to create buzz and anticipation prior to launch, increase awareness and interested in the collection through launch materials, and bring to life the meaning, inspiration, and story behind the collection in a way that represented both the designer and Baker Furniture.

Object Photography by Nick Murway

RESULT

Our concept was to use the objects that Kirar has collected during her travels that inspired details and decisions she made in her designs, as a visual thread throughout her launch materials. She sent us trinkets, jewelry, dried flowers and a handful of special discoveries that meant something to her. We photographed each object in a rich, stylistic way, like each item was a tiny sculpture or piece of art. We wanted to bring prominence to them, create fascination and highlight the intimate beauty of the inspiration she gathered. We then use these images to bring character into her pre-launch materials, alluding to the unique feeling of the collection to come. During launch we pair the images with the product, reavealing how they are directly related to her designs and how each piece of furniture is imbued with meaning and soul.

 

Microsite

 

aboutpage LK_1 LK_5 LK_3 LK_14 LK_15 LK_17 LK_6 LK_7 Grid2 Floral Basket LK_11 LK_16 LK_19 Bug

 

 

07
Aug

Baker • Garcia Launch

 

PROJECT

With the launch of the new Jacques Garcia line from Baker Furniture we were tasked with concepting and art directing a promotional video showcasing the craftsmanship, quality and attention to detail engrained in the manufacturing process. We enlisted the hardworking video team of One Tree Forest films, got our working mans boots and headed to North Carolina!

RESULT

To achieve a sophisticated aesthetic while working with raw, in-process and unfinished materials we chose to focus in on the small yet beautiful details that occur in of the manufacturing process. After a few days, we really got to see just how much hard-work goes into each and every step of the furniture making. And gained a ton of respect for the fine people that put in the man hours everyday. Below are a few of our favorite details that were captured.

Garcia_1 Garcia_2Garcia_4Garcia_6Garcia_3Garcia_5 Garcia_7
29
Jun

Medicus Corda

 

PROJECT

Medicus Corda is a Canada-based electronic medical records company that utilizes an advanced application & treatment room software to streamline the way doctors handle medical records. We were tasked with refining the identity system, stationary, print collateral and fully optimized website. Given the serious nature of the electronic medical records industry, we were to asked by the client for the brand remain secure & safe without become too stuffy and impersonal.

RESULT

To achieve these requests, we established familiarity with the traditional light/dark medical blue color palette and integrated bright orange color, illustrated diagrams and iconography to give the brand personality. Print components of the branding feature traditional touch-points like rubber stamps and embossed seals for secure official documents.

25
Jun

Baker • Motion

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PROJECT

Baker Furniture is made with integrity and enduring style. To launch a curated collection of swivel chairs selected from their most popular frames, we were given the opportunity to concept and art direct the promotional materials.

RESULT

Utilizing a simple yet sophisticated tag-line and theme of ‘Design That Moves You’, we were able to create a campaign that absolutely turned heads.

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