Category: packaging

19
May

Mac & Mia


PROJECT

Mac & Mia offers the incredible service of a personal stylist for children’s clothing. They wanted to spiff-up their packaging design and create a fun, playful unboxing experience – for the kids as well as parents!

RESULT

We came up with the idea of a Mac & Mia ‘paper doll’ activity that includes fun stickers for little ones of any age. And the sticker sets are seasonal, so the variety of outfits are almost endless.


21
Jul

Adidas Originals • Holiday

Holiday_1

PROJECT

A series of scene illustrations and spot graphics for Adidas Originals in-store holiday campaign, used across 16 major US cities nation-wide. The goal was to create a holiday look & feel that still embodied the athletic and heritage aspects of the Adidas Original brand. Working with a badass Art Director definitely stacked the deck.

AD: Colleen Malmberg

RESULT

Using a graphic, bold and almost pop art-inspired illustration style along with a bright color palette, the goal were achieved. The illustrations and spot graphics adorned everything from 20 foot wall graphics, large display boxes, felt flocked gift cards, die-cut hang tags and even little snow globes! Each illustration was location-specific, so cold climate cites on the east coast featured snowball fights and snowy cabins, whereas sunny west coast cities utilized more beach inspired graphics.

Holiday_3 Holiday_Indoor Holiday_2 Holiday_Outside Holiday_4 Holiday_5 Holiday_6
21
Jul

Mi Adidas

miadidas_1

PROJECT

For the Adidas ‘mi adidas’ ​line of customizable footwear 3 intricate shoe graphics were commissioned to show the concept of personality and individuality. For all 3 shoes illustrations the client requested that each item was drawn separately, so there was a lot of flexibility with usage.

Art Direction: ​Colleen Malmberg

RESULT

The shoes were illustrated composed of many, many everyday items (and some not-so-everyday) to represent the uniqueness of the people that wear them. Originally intended to be used for apparel, the line-work of these graphics was also used as box sleeves for shoe packaging in the Asia & European markets.

miadidas_2 miadidas_3 miadidas_4 miadidas_6 miadidas_7 miadidas_8 miadidas_9