Category: packaging

21
Jul

Adidas Originals • Holiday

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PROJECT

A series of scene illustrations and spot graphics for Adidas Originals in-store holiday campaign, used across 16 major US cities nation-wide. The goal was to create a holiday look & feel that still embodied the athletic and heritage aspects of the Adidas Original brand. Working with a badass Art Director definitely stacked the deck.

AD: Colleen Malmberg

RESULT

Using a graphic, bold and almost pop art-inspired illustration style along with a bright color palette, the goal were achieved. The illustrations and spot graphics adorned everything from 20 foot wall graphics, large display boxes, felt flocked gift cards, die-cut hang tags and even little snow globes! Each illustration was location-specific, so cold climate cites on the east coast featured snowball fights and snowy cabins, whereas sunny west coast cities utilized more beach inspired graphics.

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21
Jul

Mi Adidas

miadidas_1

PROJECT

For the Adidas ‘mi adidas’ ​line of customizable footwear 3 intricate shoe graphics were commissioned to show the concept of personality and individuality. For all 3 shoes illustrations the client requested that each item was drawn separately, so there was a lot of flexibility with usage.

Art Direction: ​Colleen Malmberg

RESULT

The shoes were illustrated composed of many, many everyday items (and some not-so-everyday) to represent the uniqueness of the people that wear them. Originally intended to be used for apparel, the line-work of these graphics was also used as box sleeves for shoe packaging in the Asia & European markets.

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