Category: Print

19
Jan

Laura Kirar Launch

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PROJECT

World-renown designer Laura Kirar launches a new collection with Baker Furniture. Kirar is an observer, explorer, and collector and curates these influences into her design. Through the mixing of materials, objects, patterns, eras and textures, her inspiration comes from being fascinated by the world around her. The unexpected blending of all kinds of beautiful discoveries. Our objective was to create buzz and anticipation prior to launch, increase awareness and interested in the collection through launch materials, and bring to life the meaning, inspiration, and story behind the collection in a way that represented both the designer and Baker Furniture.

Object Photography by Nick Murway

RESULT

Our concept was to use the objects that Kirar has collected during her travels that inspired details and decisions she made in her designs, as a visual thread throughout her launch materials. She sent us trinkets, jewelry, dried flowers and a handful of special discoveries that meant something to her. We photographed each object in a rich, stylistic way, like each item was a tiny sculpture or piece of art. We wanted to bring prominence to them, create fascination and highlight the intimate beauty of the inspiration she gathered. We then use these images to bring character into her pre-launch materials, alluding to the unique feeling of the collection to come. During launch we pair the images with the product, reavealing how they are directly related to her designs and how each piece of furniture is imbued with meaning and soul.

 

Microsite

 

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21
Jul

Teradata Executive Forum

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PROJECT

Concept and design of the invitation, agenda and promotional materials for the 2011 Executive Forum — a Teradata PARTNERS event. The audience of the event was a very special group of CEOs, CTOs, etc of fortune 500 companies. The goal for the piece was to be corporate and professional, while creating interest and excitement for the event.

AD: Wendi Moubray of Stimulus Worldwide

RESULT

A sophisticated black & white color palette with heavy, bold typography is complimented with an intricate network pattern. The tactile beauty of Neenah Classic Crest duplex stock (epic black/solar white) with a silver metallic ink gives the piece impact. Success!

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21
Jul

Adidas Originals • Holiday

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PROJECT

A series of scene illustrations and spot graphics for Adidas Originals in-store holiday campaign, used across 16 major US cities nation-wide. The goal was to create a holiday look & feel that still embodied the athletic and heritage aspects of the Adidas Original brand. Working with a badass Art Director definitely stacked the deck.

AD: Colleen Malmberg

RESULT

Using a graphic, bold and almost pop art-inspired illustration style along with a bright color palette, the goal were achieved. The illustrations and spot graphics adorned everything from 20 foot wall graphics, large display boxes, felt flocked gift cards, die-cut hang tags and even little snow globes! Each illustration was location-specific, so cold climate cites on the east coast featured snowball fights and snowy cabins, whereas sunny west coast cities utilized more beach inspired graphics.

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25
Jun

Baker • Motion

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PROJECT

Baker Furniture is made with integrity and enduring style. To launch a curated collection of swivel chairs selected from their most popular frames, we were given the opportunity to concept and art direct the promotional materials.

RESULT

Utilizing a simple yet sophisticated tag-line and theme of ‘Design That Moves You’, we were able to create a campaign that absolutely turned heads.

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23
Jun

Baker • Bill Sofield

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PROJECT

Baker not only has uncompromising quality in furniture but also offers an unparalleled selection of fabric designs. Baker tasked us with the complete launch of the new Bill Sofield fabric collection.

RESULT

We created the theme of ‘Beauty You Can Feel’ and designed a fabric fan catalog, complete with die-cut chair silhouette, to showcase each fabric. Promotional elements, digital and print, featured the beautiful details and textures of the flawless fabric.

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