As some of you may or may not have noticed, we have been going through a bit of an identity crisis the past 2+ years. When we first opened our proverbial ‘doors’ in 2011 we were young, ambitious and relatively naive. We scrapped, saved and pinched the few extra pennies we had to put into building a business and finally went for it after many years of talking about it.
When it came time to create our company logo we were overly excited and figured we would easily knock it out the park. We had already worked with high profile companies, had a couple of good years of experience under our belts and felt extremely confident. Then, we smashed head first into a wall. A wall we never saw coming: DESIGNING FOR YOURSELF. Oh, shit.