Eric Solomon founded European Cellars in 1989 and over the next two decades established himself as one of the premier importers of French and Spanish wines. In the early years a famous wine reviewer began terming Eric’s wines “an Eric Solomon selection,” subsequently relegating the name European Cellars somewhat to the sidelines. However this transition was never fully implemented and a bit of brand confusion crept in. After adding an additional portfolio, Jon-David Headrick Selections, to European Cellars there was a much needed identity restructuring. We were tasked with clarifying the visual identity of Euopean Cellars, as well as integrating the 2 ‘selections’ sub-brands.
Eric chose to work with us because we integrate a tactical approach to the identity design process. For this project we tapped into a plethora of analog techniques and historically significant processes, eventually arriving at the woodcut stamp concept. This monogram became Eric’s official stamp-of-approval on every bottle and was paired with a sophisticated, yet subtle word-mark.
Eric Solomon founded European Cellars in 1989 and over the next two decades established himself as one of the premier importers of French and Spanish wines. In the early years a famous wine reviewer began terming Eric’s wines “an Eric Solomon selection,” subsequently relegating the name European Cellars somewhat to the sidelines. However this transition was never fully implemented and a bit of brand confusion crept in. After adding an additional portfolio, Jon-David Headrick Selections, to European Cellars there was a much needed identity restructuring. We were tasked with clarifying the visual identity of Euopean Cellars, as well as integrating the 2 ‘selections’ sub-brands.
Eric chose to work with us because we integrate a tactical approach to the identity design process. For this project we tapped into a plethora of analog techniques and historically significant processes, eventually arriving at the woodcut stamp concept. This monogram became Eric’s official stamp-of-approval on every bottle and was paired with a sophisticated, yet subtle word-mark.
Eric Solomon founded European Cellars in 1989 and over the next two decades established himself as one of the premier importers of French and Spanish wines. In the early years a famous wine reviewer began terming Eric’s wines “an Eric Solomon selection,” subsequently relegating the name European Cellars somewhat to the sidelines. However this transition was never fully implemented and a bit of brand confusion crept in. After adding an additional portfolio, Jon-David Headrick Selections, to European Cellars there was a much needed identity restructuring. We were tasked with clarifying the visual identity of Euopean Cellars, as well as integrating the 2 ‘selections’ sub-brands.
Eric chose to work with us because we integrate a tactical approach to the identity design process. For this project we tapped into a plethora of analog techniques and historically significant processes, eventually arriving at the woodcut stamp concept. This monogram became Eric’s official stamp-of-approval on every bottle and was paired with a sophisticated, yet subtle word-mark.
Eric Solomon founded European Cellars in 1989 and over the next two decades established himself as one of the premier importers of French and Spanish wines. In the early years a famous wine reviewer began terming Eric’s wines “an Eric Solomon selection,” subsequently relegating the name European Cellars somewhat to the sidelines. However this transition was never fully implemented and a bit of brand confusion crept in. After adding an additional portfolio, Jon-David Headrick Selections, to European Cellars there was a much needed identity restructuring. We were tasked with clarifying the visual identity of Euopean Cellars, as well as integrating the 2 ‘selections’ sub-brands.
Eric chose to work with us because we integrate a tactical approach to the identity design process. For this project we tapped into a plethora of analog techniques and historically significant processes, eventually arriving at the woodcut stamp concept. This monogram became Eric’s official stamp-of-approval on every bottle and was paired with a sophisticated, yet subtle word-mark.
Eric Solomon founded European Cellars in 1989 and over the next two decades established himself as one of the premier importers of French and Spanish wines. In the early years a famous wine reviewer began terming Eric’s wines “an Eric Solomon selection,” subsequently relegating the name European Cellars somewhat to the sidelines. However this transition was never fully implemented and a bit of brand confusion crept in. After adding an additional portfolio, Jon-David Headrick Selections, to European Cellars there was a much needed identity restructuring. We were tasked with clarifying the visual identity of Euopean Cellars, as well as integrating the 2 ‘selections’ sub-brands.
Eric chose to work with us because we integrate a tactical approach to the identity design process. For this project we tapped into a plethora of analog techniques and historically significant processes, eventually arriving at the woodcut stamp concept. This monogram became Eric’s official stamp-of-approval on every bottle and was paired with a sophisticated, yet subtle word-mark.
