Lightology Lookbook

Identity System
Creative Direction
Art Direction
Print Design

This book and supporting digital assets were designed to introduce Lightology's branded photography. By art directing a very intentional photoshoot, we were able to help showcase a select number of products in aspirational scenes. As a result, we could represent Lightology through product, color, and texture. This vivid representation and artful look at lighting is integral to their mission of assisting customers with everything from inspiration to lumination. 

As one of the world's premier lighting showrooms, Lightology has welcomed Make & Co. as their creative partner to expand their brand and create an ownable visual identity. Often relying on vendor photography, Lightology' own story was not being told. Equal parts creative and technical, Lightology was able to present their unique positioning and goals through their new branded photography, lookbook, and social campaign.

This book and supporting digital assets were designed to introduce Lightology's branded photography. By art directing a very intentional photoshoot, we were able to help showcase a select number of products in aspirational scenes. As a result, we could represent Lightology through product, color, and texture. This vivid representation and artful look at lighting is integral to their mission of assisting customers with everything from inspiration to lumination. 

As one of the world's premier lighting showrooms, Lightology has welcomed Make & Co. as their creative partner to expand their brand and create an ownable visual identity. Often relying on vendor photography, Lightology' own story was not being told. Equal parts creative and technical, Lightology was able to present their unique positioning and goals through their new branded photography, lookbook, and social campaign.

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APPLICATIONS

Marketing Emails
Social Animations
Print Ads
Online Sales Banners

PARTNERS

One Tree Forest Films, production
Ryan Segedi, photography
Sage Reed, styling

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Make & Co. is an artful creative studio specializing in graphic design, brand building and mural making.

©2020 MAKE & CO. CREATIVE LLC ALL RIGHTS RESERVED
PROUDLY MADE IN CHICAG0

Make & Co. is an artful creative company specializing in branding, graphic design and mural design.

©2020 MAKE & CO. CREATIVE LLC ALL RIGHTS RESERVED
PROUDLY MADE IN CHICAG0

Make & Co. is an artful creative company specializing in branding, graphic design and mural design.

©2020 MAKE & CO. CREATIVE LLC ALL RIGHTS RESERVED
PROUDLY MADE IN CHICAG0

Make & Co. is an artful creative company specializing
in branding, graphic design and mural design.

©2020 MAKE & CO. CREATIVE LLC ALL RIGHTS RESERVED
PROUDLY MADE IN CHICAG0

Make & Co. is an artful creative company specializing in branding, graphic design and mural design.

©2020 MAKE & CO. CREATIVE LLC ALL RIGHTS RESERVED
PROUDLY MADE IN CHICAG0