This book and supporting digital assets were designed to introduce Lightology's branded photography. Through art directing a very intentional photoshoot, we were able to help showcase a select number of products in aspirational scenes. As a result, we could represent Lightology through product, color, and texture. This vivid representation and artful look at lighting is integral to their mission of assisting customers with everything from inspiration to lumination.
As one of the world's premier lighting showrooms, Lightology has welcomed Make & Co. as their creative partner to expand their brand and create an ownable visual identity. Often relying on vendor photography, Lightology' own story was not being told. Equal parts creative and technical, Lightology was able to present their unique positioning and goals through their new branded photography, lookbook, and social campaign.