Oso Nuts

Oso Nuts is a family-owned small hospitality business focused on growing and selling local pecans. The naming, logo, and visual identity were inspired by "oso", the Spanish word for bear which also has ties to the family name. The O-bear mascot is front and center for this brand, creating a playful and memorable look across packaging and marketing collateral.
Graphic Design
Logo & Identity System
Packaging Design
Illinois Farmland