Roti Modern Mediterranean has one main purpose and that is to serve Food That Loves You Back. Roti decided to modernize and overhaul their brand and wanted an image that could embody their mission in a beautiful way that would also be flexible in how it could be executed. They asked us to create a brand illustration that would be used as a large-scale, in-store installation at locations across the country. 30+ locations and counting — throughout Chicago, New York, Virginia, and Washington D.C. areas — were adorned with the brand illustration as a mural design, in a variety of wall surfaces and materials. The final brand illustration showcases a plethora of rich vegetables, olive oil, wholesome grains, lean proteins and many other delectable ingredients from their delightful cuisine. Equally beautiful and delicious.