For our 3rd year with Allsteel at Fulton Market design days we were tasked with designing a cohesive, fully immersive branded experience throughout their sprawling Chicago showroom. Our goal was to weave their unique brand identity seamlessly into the environment, creating a space that wasn't just visually stunning, but also deeply resonant with everyone who walked through their doors.
A major highlight of this year’s showroom transformation was our creative direction for the "Secret Garden" space. We wanted to design an engaging atmosphere that communicated Allsteel's profound commitment to the environment. To achieve this, our team developed a of custom illustrations and bespoke iconography that thoughtfully explored and highlighted their ongoing sustainability efforts. These artistic touchpoints guided guests through the garden, turning their nitiatives into a visually narrative.
To truly anchor the showroom, we knew we needed a striking physical manifestation of what the brand stands for. We partnered with Allkinds, a phenomenal Chicago-based fabrication studio, to bring this final vision to reality. Together, we designed and built a breathtaking statement art piece that serves as a focal point for the space, perfectly reflecting the core of the Allsteel mission. Merging our creative direction with Allkinds' structural expertise was the perfect way to cap off our third consecutive year with Allsteel, resulting in a showroom experience we are incredibly proud to share.
