Our first stop was at NeoCon! We were back at The Mart for our third year with Momentum! Our team was tasked to concept and execute the brand new campaign featuring designer and architect Michael Ford. We ultimately brought to it all to life in with digital advertisements, social media assets, landing pages, screen printed posters and activations across the Momentum Showroom.

This years theme was Shaped by Many, a concept which was inspired by the incredible variety of creative talent showcased throughout the showroom, and the culture and community driven patterns designed by Michael Ford. This years NeoCon was an amazing reminder of the community we set out to celebrate. Between the team at Momentum, us at Make and Co, B+N, Autex, and Michael Ford it was clear that individual teams coming together can create something even more special. (The jury at NeoCon must think so too, because Momentum won best showroom!) To bring this theme toegther, we drew from Michael Ford's Hip Hop Architechture Camp, which uses legos to design architectural strucrtures inspired by hip hop to create a lego wall at the entrance of the showroom.

The showroom also hosted a variety of fun events, which we created branded social assets for, including digital social assets, and posters to promote the events, included screen printed giveaway posters from Chicago's own Spudnik Press

Next we were off to Design Days to see our work at the Allsteel showroom. The first piece we saw when we walked in was the brand new art installation "Confluence", which we concepted and collaborted on with Allkinds studio!

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Confluence stands as a testament to the power of sustainability within the modern workplace. Inspired by Allsteel’s sustainability efforts, this piece serves as a vital reminder that a human-centric environment only exists when we care for the world and the people who inhabit it. Sculpted into the form of intersecting waves, the work illustrates how our professional lives move in harmony with the natural rhythms of the Earth. These kinetic layers demonstrate that when we align our individual paths, our collective efforts begin to mimic the planet's own resilient cycles. The piece ultimately demonstrates that by working together, we can achieve a sustainable, flourishing workplace that honors both the human spirit and the future of our planet
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To continue Allsteel's sustainability story, we created a variety of artwork and signage to tell visualize their process, achievements and future goals for create a more Human-Centric workplace.

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Our next stop was across the street to see another HNI brand, HON. It was great to finally see their newflagship showroom and to see the branded graphics new illustartions created by Make and Co's Jesse Hora on their new wallpaper, as well as the throughout their education space

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Also showcasing some incredible work during NeoCon and Design Days were our friends at Lightology, who held three major events in their showroom as well as The Mart, including The Unveiling, which showed off new products straight from the European design circuit. In addition they held A Toast to Design with PureEdge Lighting, and wowed at Illuminate with the Luminary bar!

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